In this episode I interview Jeff Coyle, who is based in Georgia. Jeff is the Co-founder and Chief Strategy Officer at MarketMuse, which is an AI Content Intelligence and Strategy Platform that transforms how you research, plan, and craft your content. (www.marketmuse.com).
In this interview we discuss how Jeff got MarketMuse off the ground with the help of Angel Investors, how most marketers have no idea about the return on investment of their content (including a sunk cost), and also how they eat their own dog food by using their own platform for customer acquisition.
SaaS Startup Stories With Scott Dudley
SaaS Startup Stories is for SaaS founders who are interested in discovering how other SaaS companies got off the ground in the very beginning, and how they've managed to grow the business since.
This podcast will provide valuable insights into how a successful SaaS business is run and what mistakes to avoid. Sit back and enjoy as I interview SaaS founders and experts to discover what works and what doesn't.